Bealls, the 110-year-old American retail chain, has begun accepting cryptocurrency payments across all of its more than 660 stores nationwide. This new initiative is powered by a partnership with Flexa, a leading digital payments platform, allowing Bealls customers to pay using a wide array of digital assets—including Bitcoin, Ethereum, stablecoins, and even meme tokens—directly from their crypto wallets.

The integration with Flexa sets Bealls apart as the first national retailer in the United States to accept virtual currencies from any crypto wallet app, supporting transactions across multiple blockchains. This broad accessibility brings a new level of flexibility and convenience for shoppers, who can now choose from over 99 different cryptocurrencies when making purchases both in-store and online.

The move to accept crypto is part of Bealls’ ongoing strategy to innovate and adapt to evolving consumer trends, marking its 110th anniversary with a forward-thinking leap. By bringing blockchain-based payments to its checkout counters, Bealls is not only offering customers more payment options but also streamlining the shopping experience with fast, secure, and low-friction transactions.

Leadership at Bealls sees the adoption of digital currency as transformative for the retail sector. They believe that digital payments represent the future of commerce, and the company’s embrace of crypto is about staying ahead of the curve and continuing to serve its customers in new ways for the next century of retail.

As one of the country’s largest department store brands to deploy in-store crypto payments, Bealls’ decision could signal a wider shift in the way traditional retailers approach digital assets. This step highlights the company’s commitment to innovation and its readiness to shape the future of shopping in an increasingly digital world.